We’ve被saying that furniture is the new flex instreetwear, but Reebok just took that concept to the next level by teaming up withEameson a sneaker collection. (We’ve been living for thememesever since Reebok’s senior global product marketing manager,Leo Gamboa,teased it.) The collaboration has been in the works since 2019 and pays homage to the multifaceted legacy ofCharles and Ray Eames,the iconic husband-and-wife duo that revolutionized the design world from 1941 onward.
This marks the first-ever footwear partnership with the Eames Office, which is currently run by the third generation of the Eames family. For the firm, having the opportunity to tell the bigger story of Charles and Ray and the ideas behind their work was the most appealing factor of this type of collaboration, but it was also imperative to wait for the right partner. “We really feel fortunate that we got to know Charles and Ray, so we feel an acute responsibility,” explains Eames Demetrios, director of the Eames Office. “What drives us is that the things that they thought about are still completely relevant.” He’s proud to say that the collection is a true reflection of the playful side of his grandparents that will “knock people’s socks off” both literally and figuratively.
“While the Eameses were known primarily for their designs of furniture, exhibitions, films and architecture, they also engaged in designing more everyday objects such as toys, textiles and clothing—so sneaker design is not really quite a stretch,” saysCarla Hartman, director of education for the Eames Office, and another grandchild of Charles and Ray.
The friends and family version of the Club C silhouette is a modern interpretation ofCase Study House 8, the famous Eames House located in Los Angeles’s Pacific Palisades neighborhood, as shown by the multicolored logo. The Monotone pack features gray soles woven with Eames Office tags and an insole decked out in a colorful triangle print, while the Ray Eames Signature pack attributes a reproduction of herCompositionpainting of 1939 and theEames Dot Pattern1947年纺织印刷。
“Each shoe within the Eames x Reebok collection has had its own set of needs—and, therefore, its own set of solutions," explains Carla. “So many evaluations and decisions were required: color, material, stitching, label, tongue, footbed, laces—even aglets! And, when one shoe was finalized, the process began again with the next.”